Focus on foreign buyers at key ITPO event next week

As India seeks to push agricultural exports past the file $50 billion achieved in FY22, consumers from Canada, the UK, Vietnam, Nigeria and Kenya will take part in South Asia’s largest expo of meals and hospitality that New Delhi will host subsequent week, officers mentioned.

India Commerce Promotion Organisation (ITPO), a public sector endeavor underneath the commerce and business ministry, has launched a purchaser programme in its flagship B2B occasion Aahar, to get consumers from nations which have not too long ago signed or are in talks to ink commerce agreements with India.

The thirty sixth version of Aahar shall be held from April 26-30 in New Delhi. “We anticipate 80-100 consumers to take part within the purchaser programme,” mentioned Vibhu Nayar, govt director, ITPO.

The thrust of the initiative is to get consumers from nations which have not too long ago signed commerce agreements with India, he added.

New product classes comparable to dairy, marine merchandise and nutraceuticals have been added to this 12 months’s occasion.

Nayar mentioned round 20 gamers within the dairy sector are taking part and would showcase applied sciences associated to take advantage of preservation and merchandise like high-end yogurt. A vertical on wines and spirits is more likely to be created going ahead.

About 42 overseas exhibitors from 11 nations such because the UK, UAE, US, Canada and Sweden are taking part.

General, the variety of exhibitors has elevated to 1,125 from 750 in 2020, whereas the gross space bought is 70,000 sq. meters in comparison with 40,000 sq m earlier.

ITPO additionally plans to have farmer firms on the present in order that they will share finest practices, out there applied sciences and value-added merchandise with Indian corporations.

“We now have reached out to the World Financial institution as they handhold such firms and are providing them free area,” Nayar mentioned. Startups, too, have been invited, he added.