Frost & Sullivan picks Flytxt for ‘Company of the Year’ award

Analysis and consulting agency Frost & Sullivan has recognised Flytxt with the 2021 International Firm of the 12 months Award to be used of synthetic intelligence (AI) in telecom advertising.

Annually, Frost & Sullivan presents a ‘Firm of the 12 months’ award to the organisation that demonstrates excellence by way of progress technique and implementation in its subject. The award recognises innovation with merchandise and applied sciences and ensuing management in buyer worth and market penetration.

Flytxt is a number one participant in advertising and AI know-how, specialising in providing ‘buyer life-time worth’ administration options for subscription and utilization companies reminiscent of telecom, banking, utilities, (on-line) media, leisure, and journey.

Adapting to evolving tech

The corporate has its headquarters within the Netherlands, company workplace in Dubai and presence in Paris, London, Thiruvananthapuram, Mumbai, Singapore, Johannesburg, Nairobi, and Mexico Metropolis.

Because the telecommunications trade transitioned from rule-based to augmented/autonomous advertising, it tailored know-how utilizing AI, information analytics, and machine studying to allow hyper-personalisation at scale, in line with Frost & Sullivan.

“The uniquely differentiated software program functions and greatest practices assist telco entrepreneurs with data-driven selections that enhance buyer lifetime worth,” mentioned Hemangi Patel, Senior Analysis Analyst for Frost & Sullivan.

Flytxt AI/ML functions deal with selections and actions dynamically and contextually, quickly analysing excessive information volumes to reach at the perfect alternatives to uplift buyer worth. Its options are straightforward to deploy and preserve with out burdening in-house information engineers and scientists.

Information-driven expertise

Flytxt’s proprietary buyer worth mannequin (CVM) know-how (information mannequin, embedded analytics, explainable AI, and privateness preservation) is obtainable by means of a broad set of options utilized by greater than 70 telcos globally. It helps enterprises to ship complete data-driven digital experiences by way of its omnichannel CVM answer packaging AI, analytics, and advertising automation.

CVM-in-a-box is a tightly packaged answer for smaller enterprises and enterprise models to profit from AI-driven advertising quickly. The CVM accelerator options present AI and analytics purpose-built to enhance present buyer engagement programs and obtain CVM objectives sooner.

Ruman Ahmed, Finest Practices Analysis Analyst for Frost & Sullivan mentioned that Flytxt’s autonomous and explainable AI functions drive advertising optimisation at scale. These functions be certain that enterprises won’t ever miss any alternative to spice up buyer worth throughout myriad contexts.

Proper set of variables

“The AI/ML options ship the best set of decisioning variables and logic to fulfill altering market dynamics in several markets. With its continued AI/ML innovation and confirmed leads to numerous use circumstances throughout a number of markets, Flytxt emerges because the AI and analytics companion of alternative for telcos to drive buyer lifetime worth.”

Vinod Vasudevan, CEO, Flytxt, mentioned that his firm is deeply honoured to obtain the worldwide recognition from Frost & Sullivan. “It’s a testomony to our pioneering R&D in bringing expertly packaged, market-proven analytics and AI options to drive up buyer lifetime worth.”