Stonly, a customer onboarding platform, raises $22M series A led Northzone and Accel – TechCrunch

Within the age of COVID – or reasonably, the age of huge digitization of companies, post-COVID – on-line prospects need to onboard themselves to merchandise and platforms. In spite of everything, isn’t it quicker? And isn’t it cheaper for the platforms themselves? Taking part in on this house are corporations like ScreenSteps, Scribe, Poka, Dozuki, and others.

The France-based Stonly,
has additionally been on this since 2018. It’s now raised a Collection A funding of $22 million led by European VC Northzone, with participation from present investor Accel. A number of angels are additionally taking part, together with Miro CEO Andrey Kushing, YC group companion Nicolas Dessaigne, Personio CPO Roman Schumacher, and Dashlane ex-CEO Emmanuel Schalit.

Stonly founder Alexis Fogel created the enterprise after noting that prospects needed self-service onboarding and trouble-shooting, and that this may very well be scaled simply throughout corporations, as a platform play.

He mentioned: “Stonly breaks down the boundaries between product steerage and buyer assist, offering corporations with the power to adapt content material to completely different use instances and distribute it contextually, resolving buyer points whereas offering the precise steerage in the precise place.”

Stonly says it grew by 5x in 2021, with over 20K companies now utilizing it, comparable to Telus, Univision, Backmarket, Gorgias, Mynd, and UCLA.

Michiel Kotting, companion at Northzone and a board member added: “Now that software program is crucial in all walks of life, corporations that really allow their customers can actually draw back from the gang.”