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GM’s lack of its long-held crown as largest US automaker got here as a scarcity of essential pc chips plagued automakers all through 2021, leading to steep fourth-quarter gross sales declines for each corporations.
However Toyota nonetheless managed to develop annual gross sales in the US by 10.4 % to 2.3 million, whereas Common Motors suffered a 12.9 % drop to 2.2 million.
Toyota noticed modest annual beneficial properties for 2 top-selling sedans, the Camry and the Corolla, and a modest dip in gross sales of its Rav4 compact SUV. Its full-sized Highlander SUV scored larger gross sales in 2021.
GM, which depends extra closely on vans than Toyota, noticed an annual 10.8 % drop in its Silverado pickup vans and a 6.4 % fall in its GMC truck line.
Whereas GM has rued low inventories, Chief Govt Mary Barra and different executives have touted sturdy automobile pricing, which has enabled it to stay worthwhile whilst gross sales sag.
Jessica Caldwell, Edmunds’ government director of insights, alluded to document pricing at GM in a notice launched Monday that previewed the annual gross sales rankings.
“There isn’t any query that this can be a outstanding feat for Toyota, however this isn’t possible an indication of a long-term change: GM has a bonus in that it has extra manufacturers and merchandise for customers to select from, specifically giant vans and SUVs, which have solely elevated in reputation through the years,” Caldwell mentioned.
Caldwell famous that curiosity stays elevated in GM’s aggressive push into electrical autos. On Wednesday, Barra is scheduled to ship a digital keynote speech on the Shopper Electronics Present to unveil an electrical model of the Silverado.
Toyota’s press launch famous $3 billion in new US investments focusing on EV improvement, whereas Ford mentioned Tuesday it can practically double manufacturing capability for the electrical model of its top-selling F-150 pickup truck.
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