Airtel launches IQ Video platform, aims at $100 million revenue

Bharti Airtel (Airtel) on Tuesday launched Video Platform as a Service (CPaaS) — ‘Airtel IQ Video’, and the corporate stated it goals at a turnover of $100 million from this platform.

The platform has been developed by the corporate’s in-house engineering groups and can enable leisure corporations and broadcasters to supply over-the-top (OTT) video providers with minimal funding by leveraging Airtel’s innovative and safe video cloud platform.

“That is an rising enterprise and as per RBSA Advisors, India’s OTT video market in the present day stands at $1.5 billion and is anticipated to develop by 8x to $12.5 billion by 2030…we’re taking a look at a income of $100 million for Airtel IQ Video within the first section,” Adarsh Nair, Chief Product Officer, Airtel, informed reporters.

A cloud-based omni-channel communications platform, Airtel IQ will allow manufacturers to deepen engagement with prospects by well timed and safe communication, he stated including it can eradicate the necessity for a number of communication platforms for various channels.

As an illustration, Raj TV, which used Airtel IQ Video, was in a position to digitise its content material, host it on Airtel’s cloud platform and supply it to audiences each in India and throughout the worldwide by its personal OTT app. It had a content material library of over 30,000 hours with among the greatest Tamil, Telugu, Kannada and Malayalam movies. However most of this content material was on tapes/analog codecs and audiences needed to entry these by OTT.

“We’ve got been in a position to obtain this on the fraction of the price in very fast time with entry to one of the best know-how that has ensured the consumer expertise is superb. We sit up for deepening our relationship with Airtel,” M Raajhendhran, Managing Director at Raj Tv Community, stated.

With only a slice of code, companies can embed communication providers reminiscent of Voice, SMS, IVR, Video of their purposes and digital properties throughout desktop and cellular, all by a unified platform, Airtel stated.

“Airtel IQ Video brings an easy-to-use platform that may allow anybody to shortly construct and scale their enterprise in video streaming. This can encourage enterprises to concentrate on content material whereas Airtel IQ Video anchors the end-to-end know-how guaranteeing an incredible viewing expertise for purchasers,” Nair stated.

With the Airtel IQ Video the corporate expects to see extra content material start-ups and conventional content material corporations coming on-line and immediately participating with customers digitally, he added.