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Israeli app monetization firm ironSource (NYSE: IS) has at the moment introduced a strategic partnership with European cell phone operator Vodafone.
As a part of the partnership, Vodafone can be integrating Tel Aviv-based ironSource’s Aura answer suite on its Android gadgets throughout Europe, together with within the UK, Germany, Spain and Italy. Aura is designed to empower carriers to construct long-lasting relationships with their prospects and to enhance the system expertise by offering worthwhile content material and providers in the intervening time of system setup and all through the lifecycle of the system. By way of Aura, carriers are given the pliability to advertise their owned and operated content material and providers in a dynamic and seamless manner.
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ironSource cofounder and president Arnon Harish stated, “Providing high-quality content material at factors the place it’s related, welcome and pure, is the cornerstone of making buyer loyalty at the moment. We’re excited to accomplice with a number one telco model like Vodafone to supply their prospects an optimized onboarding and in-life system expertise which is richer and higher suited to every consumer’s wants.”
ironSource’s share value is up 4.85% on the NYSE at $12.33, giving a market cap of $12.4 billion.
Revealed by Globes, Israel enterprise information – en.globes.co.il – on September 23, 2021
Copyright of Globes Writer Itonut (1983) Ltd. 2021
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