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NEW DELHI: Within the run-up to celebrating the seventy fifth yr of Indian Independence and the launch of ‘Har Ghar Tiranga’ marketing campaign, the federal government is anticipating prices of the Tricolour to come back down because of the change made to the Flag Code of India 2002 which permits machine-made polyester, aside from handspun and handwoven khadi, for use within the manufacturing of the nationwide flag.
Earlier as per the Flag Code of India 2002, solely flags manufactured from handspun and handwoven khadi have been permitted for use. The modification to the Flag Code, made on December 30, 2021, nevertheless, says the nationwide flag can now be manufactured from “hand spun and hand woven or machine made, cotton, polyester, wool, silk khadi bunting.”
The change to the Flag Code is anticipated to supply a fillip to the federal government’s ‘Har Ghar Tiranga’ mass marketing campaign, scheduled to be launched on August 15, 2022, below which individuals will probably be inspired to hoist the nationwide flag over their homes.
The initiative is a part of the Azadi Ka Amrit Mahotsav and is focusing on the sale and hoisting of a minimum of 20 crore nationwide flags throughout the nation. Authorities sources mentioned flag-making is anticipated to select up on a mass scale at self-help teams that had pitched in with making masks and PPE kits through the Covid-19 pandemic.
The ‘Har Ghar Tiranga’ marketing campaign, which PM Modi is anticipated to launch, is aimed toward invoking emotions of delight and patriotism amongst folks and selling consciousness concerning the Indian flag.
The federal government has maintained that the nationwide flags won’t be distributed totally free and that individuals are anticipated to purchase them, an act that may instill a way of delight among the many citizenry.
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