Amazon Will Stop Selling Kindle E-Readers, Offer E-Book Store In China

SHANGHAI:Amazon.com mentioned it would cease supplying retailers in China with its Kindle e-readers from Thursday and can shut its Kindle e-bookstore there subsequent yr, within the newest pullback by a U.S. tech agency from the restrictive Chinese language market.

Amazon introduced the choice on its official WeChat account on Thursday, saying it was adjusting the strategic focus of its operations and that its different enterprise strains in China would proceed.

The Kindle China e-bookstore will cease promoting ebooks from June 30 subsequent yr, it mentioned, although clients will be capable of proceed downloading any bought books for a yr past that.

It’s going to additionally take away the Kindle app from Chinese language app shops in 2024, it added.

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The corporate mentioned the closure of Kindle’s China enterprise was not because of authorities strain or censorship.

“We stay dedicated to our clients in China. As a worldwide enterprise, we periodically consider our choices and make changes, wherever we function,” a spokesperson for Amazon mentioned in an emailed assertion.

“With our portfolio of companies in China, we are going to proceed to innovate and make investments the place we are able to present worth to our clients.”

Amazon’s remaining companies in China embrace cross-border e-commerce, promoting and cloud companies. It shut down its China on-line retailer in 2019.

Reuters reported in December final yr on Amazon’s deep, decade-long effort to win favour in Beijing to guard and develop its enterprise in China.

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The report detailed how the Kindle enterprise was one it had sought to broaden in China, and cited an inner 2018 Amazon briefing doc that mentioned by the tip of 2017, China had develop into Kindle’s largest international market, “accounting for 40%+ of our world gadget gross sales quantity”.

Different Western web firms, together with Microsoft’s LinkedIn, Yahoo and Airbnb Inc have reduce companies in or retreated fully from China in current months, amid authorities efforts to tighten management over on-line content material and new legal guidelines focusing on information sharing and buyer privateness.

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