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Amazon introduced the choice on its official WeChat account on Thursday. It didn’t give a selected purpose, however stated it was adjusting the strategic focus of its operations and that its different enterprise traces in China would proceed.
The Kindle China e-bookstore will cease promoting ebooks from June 30 subsequent yr, it stated, although prospects will have the ability to proceed downloading any bought books for a yr past that.
It’s going to additionally take away the Kindle app from Chinese language app shops in 2024, it added.
“We stay dedicated to our prospects in China. As a worldwide enterprise, we periodically consider our choices and make changes, wherever we function,” a spokesperson for Amazon stated in an emailed assertion.
“With our portfolio of companies in China, we’ll proceed to innovate and make investments the place we are able to present worth to our prospects.” The spokesperson declined to offer additional touch upon the choice.
Amazon’s remaining companies in China embody cross-border e-commerce, promoting and cloud companies. It shut down its China on-line retailer in 2019.
Reuters reported in December final yr on Amazon’s deep, decade-long effort to win favour in Beijing to guard and develop its enterprise in China.
The report detailed how the Kindle enterprise was one it had sought to broaden in China, and cited an inner 2018 Amazon briefing doc that stated by the top of 2017, China had change into Kindle’s largest world market, “accounting for 40%+ of our world machine gross sales quantity”.
Amazon joins an extended line of Western web firms, together with Linkedin, Yahoo and Airbnb Inc to have minimize companies in or retreated utterly from China in latest months, amid authorities efforts to tighten management over on-line content material and new legal guidelines focusing on information sharing and buyer privateness.
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