Blueland takes its ‘don’t ship water’ model to body wash – TechCrunch

Thus far, Blueland, recent off its $20 million fundraise again in February, has principally been specializing in house cleansing merchandise. As we speak, the modern cleansing firm launches a brand new product that helps you be as clear as your own home, embracing the identical “hey, let’s not ship water if we will keep away from it” mannequin as its home cleansing product.

The model is launching a refillable physique wash. It’s a gel cleanser that comes as a powder. The primary time you order, you may get a Perpetually Bottle, together with a sachet of powder. Add it to water and shake, depart it for an hour or so to “activate” and it’s able to go — all whereas eliminating plastic waste and with out having to spend the additional assets transport water from the producer to your door.

The corporate says its product is “formulated for folks and the planet, utilizing solely pure and secure elements like Oat, Vitamin E, Vitamin B, Kaolin Clay and Coconut Acid.” Additional bolstering its environmental cred, it’s sulfate-free, paraben-free, phthalate-free, aluminum and silicone-free, and doesn’t embody dyes or petroleum-based elements.

Blueland’s mission is to maintain decreasing our reliance on plastic; good factor, too — packaging is the most important generator (46%) of all plastic waste, and the non-public care business is among the many largest producers, creating greater than 120 billion models of packaging yearly globally. Reusing simply 10% of these merchandise, we may stop virtually half of the annual plastic ocean waste.

“After conducting analysis to grasp what merchandise would allow us to have the most important affect on waste prevention, physique wash rose to the highest,” says co-founder and CEO Sarah Paiji Yoo. “Given the frequency and floor space physique wash covers, we are inclined to cycle by means of it faster. Tackling one of many highest frequency and bulkiest merchandise meant we’d have the power to realize the best affect in decreasing single-use plastic with solely a single product.”

Blueland’s physique wash is accessible in three scents:Raspberry Hibiscus, Waterlily Dew and Sandalwood Sage.

The Physique Wash Starter Equipment retails for $18 and contains the reusable Perpetually Bottle and a powder refill pouch that makes 18 oz of physique wash gel; further refill pouches begin at $9.