Flipkart signs pact with Aarunya to promote handlooms

E-commerce agency Flipkart has entered into an settlement with Aarunya, the Narayanpet’s famed handicraft and handlooms, to onboard girls artisans, weavers, handicraft makers and assist promote their merchandise pan-India on its platform.

The corporate will information the weavers via Flipkart Samarth to assist them in accessing the nationwide market.

Flipkart Samarth at present helps over 1,000,000 artisans, weavers and craftsmen in several States.

The settlement was signed within the presence of Telangana IT and Industries Minister Ok T Rama Rao.

“Partnership with Flipkart Samarth offers an ideal platform for capacity-building, enhancing and impacting rural livelihoods, particularly for ladies,” the Minister stated.

“As a homegrown firm, our engagement with native Indian companies and MSMEs has enabled us to grasp their challenges and wishes higher. With this partnership, we purpose to uplift and empower women-led companies of their development ambition in Telangana,” Rajneesh Kumar Senior Vice-President and Chief Company Affairs Officer, Flipkart Group, stated.

Aarunya was a challenge initiated throughout the Covid-19 pandemic to assist native girls promote their specialised merchandise. The challenge, which began with a group of 10 girls, is now organising a full-fledged marketing campaign to coach different girls on making Kalamkari and block printing.

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Could 09, 2022