Samsung Tops India Smartphone Market In March, Aims 40% Premium Share

New Delhi: South Korean tech main Samsung registered robust double-digit progress in March in India, courtesy of the success of the flagship Galaxy S22 sequence and the uptake of the Galaxy A line. Within the January-March quarter, Samsung’s smartphone enterprise registered 9 per cent worth progress over the identical interval final 12 months. Samsung grabbed 22 per cent market share by quantity, and 27 per cent share by income, in response to Counterpoint Analysis’s Month-to-month India Smartphone Tracker.

“At Samsung, prospects are on the coronary heart of all the pieces we do. Our latest launches – the flagship Galaxy S22 sequence and Galaxy A sequence – have witnessed robust demand from customers, making March a document month for us. The distinctive progress within the month of March factors to a stronger double-digit progress for Samsung within the present April to June 2022 quarter. Our endeavour is to always take heed to our prospects’ suggestions – and proceed to ship cell experiences that empower us all to evolve,” Raju Pullan, Senior Vice President, MX Enterprise, Samsung India, stated in a press release.

Additionally learn: Interview | Samsung Bets Massive On New Galaxy A Collection, Eyes 40% Market Share In Rs 20-40K Phase

Samsung’s Galaxy A sequence has been the very best in demand for the corporate final 12 months and the mid-rangers accounted for greater than 50 per cent of Samsung’s smartphone gross sales. This 12 months, the Galaxy S22 sequence turned the corporate’s best-selling flagship smartphone within the nation inside a month of its launch. After a document pre-booking, Samsung is trying to consolidate its market management within the premium section in India by H1, 2022, the handset maker famous.

Do not miss: Samsung Galaxy A53 5G Assessment: An Wonderful Mid-Ranger

Samsung Galaxy A sequence basically contains gadgets within the mid-range, however some fashions additionally belong to the flagship entry-level bracket. The Galaxy A sequence additionally presents some options that Samsung’s flagship Galaxy S sequence presents, however at a cheaper price level. “Very first thing is that we wish to catch 40 per cent market share and be the No. 1 in Rs 20K to Rs 40K worth section. The Galaxy A sequence gadgets will play a really essential function in that,” Aditya Babbar, Senior Director and Head of Product Advertising and marketing, Samsung India, just lately instructed ABP Reside in an interview.

ADVERTISEMENT