Instagram is testing a feature that lets you pin posts to your profile – TechCrunch

Instagram is exploring a brand new characteristic that lets customers pin particular posts to their profile above their photograph grid, the corporate confirmed to TechCrunch. The brand new characteristic is presently within the testing section and is displaying up for choose customers on the platform. Customers who’ve entry to the characteristic are seeing a “Pin to your profile” choice that you would be able to choose from the three dot menu subsequent to posts.

“We’re testing a brand new characteristic that lets folks characteristic posts on their profile,” a spokesperson from Meta advised TechCrunch in an e mail.

The flexibility to pin a particular to your profile could possibly be a welcome characteristic for customers who wish to spotlight their favourite posts that will have been buried someplace additional down of their photograph grid. The characteristic is also helpful for creators who submit incessantly however wish to spotlight a particular submit.

At present, customers have the choice to pin Tales to their profile, however this new characteristic would increase this skill to posts. Though you’ll be able to presently spotlight a submit in a Story after which pin that story to your profile, this new characteristic would make that course of quite a bit simpler and extra easy. It’s price noting that the characteristic works equally to Twitter’s “Pin to your profile” characteristic that permits you to pin a tweet to the highest of your private feed.

It seems to be like Instagram has been creating this characteristic for at the least just a few months, as reverse engineer Alessandro Paluzzi noticed it again in January.

The pinned posts check comes roughly every week after Instagram introduced that it’s eradicating the ‘Latest’ tab on hashtag pages for some customers as a part of a small check. At present, when you choose a hashtag, you’re taken to a web page the place you’ll be able to parse by way of the content material that has been posted utilizing that hashtag through three classes: High, Latest and Reels. With this alteration, some customers will now solely see the ‘High’ and ‘Reels’ tabs on hashtag pages. The change could possibly be seen as a means for Instagram to additional promote Reels, its TikTok rival, whereas additionally specializing in surfacing posts which might be receiving essentially the most engagement on the platform.

Instagram can be testing a brand new characteristic that can make it simpler for customers to find and assist social causes instantly by way of hashtags. If you seek for particular hashtags related to sure social actions, you now have the choice to assist them by way of new choices. The corporate is rolling out the brand new characteristic to pick out hashtags centered on well-liked actions on Instagram, together with #BlackLivesMatter, #womensrights and #climatecrisis.