Facebook wants you to post Reels from third-party apps

Fb is taking one other step to encourage customers to create authentic content material for its TikTok clone. The corporate launched a brand new “sharing to Reels” function to permit customers of third-party apps to put up on to Fb Reels.

The replace permits exterior builders so as to add a “Reels button” to their app so customers can put up clips on to Reels whereas profiting from Reels’ enhancing instruments, Fb wrote in a weblog put up. Preliminary builders to make use of the function embody Smule, which makes a preferred karaoke app and video enhancing apps Vita and VivaVideo.

The transfer is one more signal of the rising significance of Reels, and the way Fb has tried to borrow from the identical playbook it used with Tales. Fb has pushed Reels into practically of its service in latest months simply because it as soon as did with Tales when the corporate considered Snapchat as its chief rival. Now, with Fb dropping customers to TikTok, Meta CEO Mark Zuckerberg has staked quite a bit on the success of Reels. He stated that Reels could be “as essential for our merchandise as Tales” and that reorienting its service to enchantment to youthful customers was the corporate’s “North Star.”

However incentivizing customers to put up authentic content material, not simply ripped off TikTok clips, has been considerably of a problem for the corporate. Instagram, which has had Reels the longest, stated a 12 months in the past that it will movies with different apps’ watermarks, however the service remains to be stuffed with recycled TikToks. Including a “Reels” button to different content material creation apps is unlikely to unravel that in a single day, nevertheless it may assist usher in some contemporary, non-TikTok-created clips.