Demand for laptops in tier-II cities surges past tier-I cities: Just Dial report

The demand for laptops has elevated considerably in India’s tier-II cities over the previous 12 months, as a consequence of extended do business from home (WFH) and digital lessons for college students, exceeding the demand in tier-I cities, based on the newest Simply Dial Client Insights report.

As per the report, demand in tier-II cities has surged previous tier-I cities by 36 per cent. Total, the year-over-year demand for laptops in tier-II cities has grown by 28 per cent and tier-I by 9 per cent.

HP, Dell, Asus are the highest three manufacturers within the nation contributing to virtually 70 per cent of the demand whereas Lenovo, Acer, Apple, MSI, MI, Microsoft, and Avita made up the highest ten most searched laptop computer manufacturers within the nation. 

Pan-India, the y-o-y demand for HP laptops grew by 34 per cent, Dell by 10 per cent and Asus by 21 per cent. Demand for laptops by Lenovo elevated by 15 per cent, MSI by 40 per cent, MI by 37 per cent, Microsoft by 35 per cent, Avita by 40 per cent whereas Acer and Apple remained steady. 

Causes for spike

Prasun Kumar, CMO, Simply Dial, mentioned, “There was a requirement uptick for laptops ever since places of work went into WFH mode and colleges shifted to digital lessons ever for the reason that onset of the pandemic. There was a 20 per cent y-o-y rise in demand for laptops with tier-II cities and cities producing most of this traction. This means an increase in digital adoption in smaller cities and cities with regards to looking for laptops and pc peripherals.”

“We’ve aggregated a big part of offline retailers of laptops on the platform enhancing their attain at a time when the demand has additionally largely shifted on-line,” added Kumar.

Prime ten cities

Chandigarh, Jaipur, Jammu, Patna, Varanasi, Lucknow, Vijayawada, Nagpur, Indore, and Coimbatore have been the highest ten tier-II cities that noticed most demand for laptops.  Amongst tier-II cities, HP noticed a y-o-y rise of 40 per cent, Dell 32 per cent, Asus 46 per cent, Lenovo 32 per cent, Acer 9 per cent, Apple 11 per cent, MSI 30 per cent, MI 28 per cent, and Microsoft 24 per cent. 

In tier-I cities, HP witnessed a 30 per cent progress, MSI 60 per cent, MI 49 per cent, Microsoft 56 per cent, Avita 40 per cent whereas Dell, Asus, Lenovo, Acer, and Apple remained steady. The highest three manufacturers — HP, Dell, and Asus — contributed to virtually 59 per cent of the general demand. 

Delhi generated one-third of the demand for HP and Asus and 28 per cent of the demand for Dell amongst tier-I cities. Apart from Delhi, Mumbai, Hyderabad, Kolkata, and Bengaluru have been the opposite tier-I cities that generated most demand.

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March 29, 2022