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India
oi-Oneindia Workers
New
Delhi,
Mar
01:
Josh
and
Mash
Mission
Basis
got here
collectively
to
companion
with
Lung
Care
Basis
in
affiliation
with
Medanta
Medicity
Hospital,
Gurugram
to
unfold
consciousness
on
World
Most cancers
Day
about
totally different
sorts
of
cancers,
their
treatment,
and
precautions.
Josh,
India’s
quickest
rising
and
most
partaking
short-video
app
and
the
MASH
Mission
Basis,
an
award-winning
social
enterprise
that
is
enabling
an
ecosystem
for
social
affect,
have
joined
fingers
with
Lung
Care
Basis
to
organise
the
#Cancerseladai
marketing campaign
from
4th
February
2022,
to
educate
the
youth
of
tier
2
and
tier
3
about
Most cancers
and
it is
remedies.
Leveraging
the
energy
of
short-video
content material,
the
marketing campaign
goals
to
create
consciousness
amongst
the
viewers,
particularly
the
youth
and
sensitize
them
relating to
the
want
for
training
about
most cancers.
The
medical doctors
additionally
shared
and
bursted
the
myths
round
most cancers
and
described
it
as
a
curable
illness
if
identified
in
time.
The
outreach
for
the
movies
had been
great
as
the
movies
reached
140,000+
individuals
and
was
preferred
by
44,000+
Josh
Customers.
The
narrative
of
the
marketing campaign
was
to
educate
the
youth
about
most cancers,
myths
about
most cancers,
and
the
attainable
cures
of
Tier
2
and
Tier
3
cities.
Most cancers
is
a
illness
which
is
broadly
being
identified
in
India
now,
so
via
sensitisation
about
it is
development,
remedies
for
its
treatment,
as
nicely
as
submit
most cancers
care
wants
to
be
broadly
mentioned
with
the
youth.
The
founder
of
Lung
Care
Basis,
Rajiv
Khurana
stated,
“The
depth
and
affect
created
by
a number of
Most cancers
illnesses
have
been
on
the
rise
constantly
in
various
age
teams
in
India.
There
has
been
important
enchancment
in
the
method
the
illness
is
handled
in
all
dimensions
of
treatment
and
care.
The
joint
initiative
by
Lung
Care
Basis
and
MASH
on
the
platform
by
JOSH
is
an
try
to
create
AWARENESS,
AWAKENING
and
ACTION
amongst
individuals
about
Most cancers
via
easy
bytes
of
persuasive
studying
by
the
main
Docs
and
Help
Group
from
Institute
of
Chest
Surgical procedure,
Medanta
Hospital,
Gurugram.”
Dr.
Harsh
Vardhan
Puri,
Senior
Advisor,
Institute
of
Chest
Surgical procedure-
Chest
Onco-Surgical procedure
and
Lung
Transplantation,
stated,
“When
medical doctors
at
Medanta
acquired
to
know
about
Mash
Mission’s
collaboration
with
Josh
App
we
had been
very
enthusiastic
about
this
collaboration
since
scientific
info
associated
to
most cancers
will
attain
tier
2
and
tier
3
viewers
in
the
best
language.
The
youth
has
downloaded
the
video
in
mass
so
the
info
has
reached
a
medium
which
will
assist
individuals
to
know
which
medical doctors
to
go
and
what
gadgets
wants
to
be
used
for
the
similar.”
About
Josh
Josh
is
a
made-in-India,
short-video
app
launched
in
August
2020
by
VerSe
Innovation.
It
represents
a
confluence
of
India’s
high
1000+
greatest
creators,
20000
sturdy
managed
group
of
creators,
the
10
greatest
music
labels,
15+
million
UGC
creators,
greatest
in
class
content material
creation
instruments,
the
hottest
leisure
codecs,
and
formidable
consumer
demographics.
Josh
has
been
constantly
rated
as
the
main
Indian
short-video
app
in
India
on
the
Play
retailer
with
100
million+
downloads.
Josh
is
presently
the
quickest
rising
and
most
engaged
short-video
app
in
India
with
115+
million
MAUs
(Month-to-month
Energetic
Customers)
and
56+
million
DAUs
(Day by day
Energetic
Customers).
About
MASH
Mission
Basis
MASH
Mission
Basis
is
an
award-winning
social
enterprise
dedicated
to
constructing
and
empowering
a
world
group
of
social
changemakers.
It
works
with
nationwide
and
worldwide
organizations
to
ship
high-quality
social
affect
via
its
interventions
on
group
constructing,
capability
growth
and
amplifying
affect
via
campaigns
and
communication
options.
Lung
Care
Basis
–
https://www.linkedin.com/firm/lcf-india
Lung
Care
Basis
Web site-
http://lcf.org.in/
MASH
Mission
Basis
–
https://www.linkedin.com/firm/mashproject
Aashish
Birgi
–
Founder
MASH
–
https://www.linkedin.com/in/aashishbeergi
Rajiv
Khurana-
https://www.linkedin.com/in/rajivkhurana
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