Paramount+ hits 32.8 million subscribers; will offer Showtime for a fee

Rather a lot is altering at ViacomCBS — which modified its title at the moment to . In an on Tuesday, the corporate introduced that its streaming service, (previously generally known as CBS All Entry), hit 32.8 million subscribers over the past quarter of 2021. It’s a notable milestone for the platform, putting it forward of Peacock (), in addition to different smaller platforms like ESPN+ () and Discovery+ ().

That development appears to be main the corporate to consolidate a few of its streaming choices, particularly the now 12-year-old Showtime Wherever service. Present Paramount+ subscribers will quickly be capable to watch Showtime on the app itself, albeit for an additional price. As a substitute of paying for Showtime’s standalone streaming app (which is $10.99 a month), customers can bundle Paramount and Showtime collectively, for both $12 a month, or $15 a month for the tier. “Inside Paramount+, it is going to be seamless to join Showtime, and simpler than ever to find nice exhibits. You’ll be capable to merely improve your Paramount+ subscription to a bundle that features the Showtime service after which view all that content material in a single consumer expertise,” Tom Ryan, head of streaming at Paramount, mentioned at the moment.

Whereas it’s unclear how badly the world wanted to subscribe to Showtime (you possibly can presently buy entry as an add-on service via Apple TV+, Hulu, Prime Video, SlingTV and just about each different ), it’s not a nasty deal for present Paramount subscribers. A spokesperson for Paramount informed Engadget there are presently no plans to sundown Showtime Wherever.

One other lure for Paramount+ subscribers is that the app will quickly be the unique house for all Paramount motion pictures, in 2024. It’s not a stunning transfer, given that each one the are gobbling up unique content material to be able to acquire an edge. Netflix’s development price is , which can be a constructive signal for the competitors. However there’s no positive formulation for fulfillment in streaming. Streaming subscribers are , and having successful present or two isn’t a assured path to returning prospects. The brand new exclusivity deal and bundle with Showtime at the very least ensures that Paramount+ can have a gradual stream of latest content material to maintain present viewers glad.