The free trial of Apple Music was quietly reduced to a single month

Since its debut in 2015, Apple Music has provided one of many extra beneficiant free trial durations within the streaming business. As a first-time subscriber, you may use the platform to take heed to music without cost for as much as three months earlier than the corporate requested you to begin paying. That’s not the case.

In a change noticed by Japanese weblog and subsequently reported by , Apple now gives a shorter one-month free trial in lots of international locations the place the service is out there, together with the US, Australia, Canada, United Kingdom and Japan. You’ll be able to already see the change mirrored on the Apple Music web site. “One month free, then $9.99 per 30 days,” the says if you go to.

In the meanwhile, Apple Music pricing stays the identical, with the $5 per 30 days as probably the most reasonably priced method to entry the platform’s library of tracks. The change broadly aligns Apple with opponents like Spotify, which, outdoors of promos, usually provide one-month free trials to new subscribers.

Whereas we’ll possible by no means know Apple’s official cause for shortening the trial, there’s a great probability the choice got here all the way down to easy economics. When the corporate first got here out with Apple Music, it for tracks customers streamed throughout their free trial interval. Apple later famously modified that coverage after printed a letter . By shortening the trial interval, the corporate can extra shortly recoup the prices of attracting new subscribers to the platform.