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Nick Brown is co-founder and managing accomplice at Imaginary Ventures, a enterprise capital agency centered on the intersection of know-how and retail. Based in 2018 in partnership with former CEO of Internet-A-Porter Natalie Massenet, Imaginary’s portfolio contains a number of the most well-known, industry-defining manufacturers, platforms and entrepreneurs.
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Entrepreneurship has been a driving theme all through Brown’s life from a younger age, having seen the chance and reward play out when his father left a longtime job to exit on his personal. This expertise instilled in Brown an intrinsic understanding that it’s pure to need to construct a enterprise from the bottom up. This entrepreneurial spirit is what led Brown to query his path as an analyst, a job he jumped into after graduating from Harvard. He rapidly realized it was the inventive parts of finance that he discovered thrilling, and he started to gravitate towards client product offers that spoke to the broader shifts taking place within the retail and ecommerce house.
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Brown determined to take a leap of religion career-wise searching for a possibility that allowed him to have a extra hands-on position within the innovation and alter taking place throughout client industries. This in the end led Brown to hitch enterprise agency 14W, the place he performed an integral position in figuring out and supporting the founders and types redefining the retail {industry} via progressive, direct-to-consumer fashions. On this position, Brown spearheaded the agency’s investments within the preliminary financing rounds for manufacturers together with Goop, Out of doors Voices, Moda Operandi and The Actual Actual. By way of these ventures, he gained a deep understanding of what it takes for a model to achieve success within the fast-evolving client world of tomorrow.
In 2017 Brown was linked with Natalie Massenet, an ecommerce pioneer who redefined the posh retail {industry} when she launched Internet-A-Porter in 2000. Brown acknowledged her distinctive means to construct a group and take into consideration future retail developments, and upon studying that she’d began the shell of a enterprise capital agency, supplied to lend his experience as an early-stage investor in client corporations to her expertise as an operator who turned a start-up right into a multi-billion-dollar international retailer. After two years of engaged on offers collectively, Brown and Massenet acknowledged the “alternative to construct a terrific agency that was centered on the shopper journey and the shopper pockets in a singular manner,” and Imaginary Ventures was born.
Along with Massenet, Brown has grown Imaginary Ventures to incorporate two funds that help the visionaries and types redefining the buyer world, together with Everlane, Reformation, Glossier, SKIMS, FarFetch, Common Normal, Each day Harvest and others. Brown and Massenet’s mixed expertise brings an unparalleled benefit, differentiated perspective, immersive community and a deep and various understanding of shoppers to their portfolio corporations.
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