Myntra EORS-15 sale records 6.5 million orders in 6 days

The fifteenth version of Myntra, EORS (Finish of Cause Sale), its year-end sale, has recorded 6.5 million orders positioned by 4 million prospects in the course of the six-day occasion which concluded on Thursday.

These orders have been catered by over 5,000 manufacturers with magnificence, and private care class witnessing the best demand at 150 per cent over the earlier winter version. The preferred classes in the course of the sale included girls’s western put on and sportswear, males’s event put on and informal put on.

Additional, 52 p.c of the brand new consumers have been from tier 2-3 cities and cities. The highest 25 p.c of Myntra’s 25,000 kirana companions witnessed about 220 p.c increment on common of their revenue over enterprise as traditional. Among the many metros, Delhi, adopted by Bengaluru, Mumbai, Hyderabad, and Pune witnessed the best orders, whereas Ghaziabad, Indore, Jaipur, Imphal, Patna, and Panipat, led the demand in tier-2 and -3 areas.

Talking on the success of EORS-15, Sharon Pais, Chief Enterprise Officer, Myntra, stated, “We see occasions of this scale as a chance for us to proceed to drive worth for varied aspects of the ecosystem whereas enabling folks throughout the nation to satisfy their vogue, magnificence and life-style wants from the protection and comfort of their properties. EORS-15 has been not like another previously on many counts. Amongst varied distinctive features, it was additionally the primary version to supply dwell commerce phenomenon at scale, particularly the primary brand-led dwell purchasing expertise on Myntra, the place Bollywood Celebrity Hrithik Roshan engaged shut to at least one lakh guests in a single session for his model HRX.”