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New Delhi:
Indian vehicle clients have gotten safety-conscious and are prepared to stretch their price range to purchase safer automobiles, in keeping with a survey by Mobility Outlook. Practically one-third of respondents stated they are going to be prepared to spend over Rs 30,000 on upgraded security measures, as per the survey, which took responses from almost 2.7 lakh clients throughout India by Mobility Outlook, a model of CarTrade Tech.“One of many survey’s vital outcomes was that 3/4th of respondents most well-liked to discover 4 or five-star-rated security automobiles for his or her future car purchases, and had been prepared to increase their price range for security,” stated the survey during which Frost & Sullivan acted because the validation associate.
Whereas a lot of the respondents had been additionally conscious of the importance of upper security scores, by way of extra security options on automobiles and higher occupant safety, “the truth that 27 per cent of respondents had been unaware of security scores is grounds for severe concern”, it stated.
But, the survey discovered that making security options obligatory has had a constructive influence on security characteristic consciousness, as a lot of the respondents had been acquainted with car security options.
ABS (anti-lock braking system), airbags, roll-over mitigation, and different security options had been acquainted to the respondents, it added.
Nonetheless, as many as 45 per cent of respondents felt new automobiles might be safer than used automobiles, no matter security scores, highlighting the necessity for higher communication, it added.
Commenting on the findings, CarTrade Tech CEO (Client Enterprise) Banwari Lal Sharma stated, “The automotive trade is experiencing an trade transformation, with new safety and security options being launched and integrated.”
On the identical time, he added, this will likely deliver a major quantity of complexity to the shoppers’ experiences. Therefore, the automotive trade and its stakeholders want to know how clients understand such developments.
The survey took responses from homeowners and intenders of four-wheelers and two-wheelers throughout metro and non-metro cities in India.
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