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Israeli media content material suggestion firm Outbrain (Nasdaq: OB) introduced at the moment that it has entered a definitive settlement to accumulate Swiss-based contextual video expertise platform for digital and linked TV media house owners video intelligence AG (vi) in a $55 million money and share deal.
vi’s contextual and machine studying expertise permits media house owners to boost person engagement and monetization by including related video content material to articles. The corporate additionally supplies advertisers with high-impact, extremely viewable, brand-safe video advert stock that drives consciousness and person engagement.
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Outbrain co-CEO David Kostman stated, “vi suits completely into Outbrain’s core technique of offering media house owners with expertise to boost person engagement and monetization by way of related content material and advertisements.”
Outbrain cofounder and co-CEO Yaron Galai added, “The mix with vi will enable us to deepen our partnership with media house owners, offering mid- and top-of-article video options. It’s going to additionally increase our addressable market, introducing high-quality in-stream video stock to help our model advertisers. We see vital synergies between our firms and we’re very excited to welcome the extremely proficient and skilled vi staff to Outbrain.”
vi cofounder and CEO Kai Henninges stated, “We’re delighted to affix Outbrain, and turn into a core a part of creating the main video engagement platform. Our years of video experience and distinctive providing for publishers and CTV suppliers are an ideal addition to Outbrain’s main market place and premium world media proprietor partnerships. Collectively we’ll speed up our mission to encourage, inform and entertain customers by placing video in context. We consider now we have discovered a terrific match between our firms’ cultures and we share the identical imaginative and prescient of the way forward for media.”
Outbrain will purchase vi for an mixture buy value of $55 million, funded by $46.75 million of stability sheet money and 412,500 Outbrain shares. The transaction is anticipated to shut within the first quarter of 2022 and is anticipated to be accretive within the first yr. Progress Companions acted as unique M&A monetary advisor to vi.
Outbrain held its IPO in July at a then disappointing valuation of $1.12 billion and its market cap has since fallen to $847.6 million. The corporate’s share value is at the moment down 1.62% on Wall Avenue at $15.13.
Printed by Globes, Israel enterprise information – en.globes.co.il – on November 22, 2021.
© Copyright of Globes Writer Itonut (1983) Ltd., 2021.
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