India second largest market globally for app downloads in 2021: Report

India is the second largest market on the earth for app downloads up to now in 2021, in line with a current report by app intelligence platform App Annie.

The momentum builds on app downloads recorded in 2020 during which Indian customers put in 24 billion apps, up 28 per cent yr on yr.

The highest downloaded app classes had been video games, social apps, and leisure apps. YouTube, WhatsApp Messenger and Fb had been essentially the most downloaded apps.

The expansion within the app market can also be recorded by way of app engagement.

In 2020, Indian customers spent over 4 hours a day in apps on a median for the primary time. In whole, that added as much as a collective 651 billion hours for the yr.

Indians spent 4.6 hours on common per day per individual in Q3 2021. India now ranks among the many most mobile-first customers on the earth, the report stated.

Cellular gaming

It is usually the world’s prime marketplace for cellular gaming by way of downloads throughout iOS and Google Play.

“In H1 2021 Indian gamers put in 4.8 billion video games. That is one for each 5 globally,” App Annie stated.

Ludo King, a free-to-play title developed by Indian studio Gametion Applied sciences was the highest recreation for the interval by downloads in addition to energetic customers.

“Though Ludo King is regionally developed, it’s one thing of an anomaly. In truth, home titles barely determine within the India video games charts,” the report added.

Solely 7.6 per cent of the highest 1000 video games had been developed by homegrown publishers. The state of affairs may be very totally different in different areas. In China, the house grown ratio is 60 per cent, as per the report.

Digital funds apps on the rise

One other widespread class of apps is digital funds.

With the rising reputation of the Unified Funds Interface cost technique, downloads of choose service provider utility apps has additionally elevated

As the amount of UPI transactions doubled in a yr to achieve almost 8 billion in Q2 2021, cumulative downloads of service provider utility apps elevated 48 per cent YoY to over 124 million through the quarter.

The expansion of digital and cellular funds on and offline “has created a major alternative amongst builders to create apps for retailers,” as per the report.

In accordance with the info, Khata E-book was one of many prime apps with 14 million common smartphone month-to-month energetic customers in India in Q2 2021.

“A parallel alternative created by the UPI-led digitisation of funds has been in ‘purchase now pay later’ and credit score apps,” the report additional added.

“Merchandise similar to StashFin, Dhani, Kissht and Slice Tremendous Card make it potential for customers to entry near-instant credit score. Our numbers reveal speedy progress on this market sector,” it added.