Noise, Boat, Fire-Boltt-led India Smartwatch Market Sees Record Shipments In Q3, 2021: Counterpoint Research

New Delhi: Dominated by native manufacturers like Noise and Boat, India’s smartwatch market witnessed its highest-ever shipments within the third quarter of 2021 to have a report QoQ development of 159 per cent, a brand new report mentioned on Wednesday. In response to Counterpoint Analysis’s newest report, the highest three manufacturers contributed to nearly two-thirds of the whole smartwatch market; the expansion is attributed to promotions throughout numerous platforms and new launches, which contributed to round 28 per cent of the whole market by way of shipments.

The highest three home manufacturers included Noise, Boat and Fireplace-Boltt. Noise grew 231 per cent YoY and 141 per cent QoQ, thus, capturing 25 per cent of the general market. Boat grew 132 per cent QoQ with 24 per cent market share. Its Boat Storm was the best-selling mannequin out there and alone had a 17 per cent share within the total smartwatch market. Fireplace-Boltt had an incredible quarter with 394 per cent QoQ development. It was the fastest-growing smartwatch participant on this quarter.

Non-domestic model Realme made a comeback with its refreshed Watch 2 lineup. The model registered 267 per cent QoQ development this quarter, thus, taking the fourth spot out there with a 7 per cent share. The Watch 2 collection contributed to greater than 70 per cent of Realme’s shipments within the quarter.

“Q3 is essential for the smartwatch gamers as that is the time once they witness the best development. To fulfill the anticipated surge in demand throughout the festive sale, the manufacturers push elevated shipments into the channel. Moreover, they provide you with a number of launches and large low cost schemes all through the quarter. The market remained aggressive in Q3 2021 with Noise and Boat collectively capturing nearly 50 per cent of it. Fireplace-Boltt, Apple and Realme emerged because the quickest rising manufacturers throughout the quarter,” Anshika Jain, Senior Analysis Analyst, Counterpoint Analysis, mentioned in a press release.

Amazfit grew 54 per cent QoQ and greater than 4 instances by way of YoY development. It topped the market within the Rs. 5,000-Rs. 10,000 worth phase. Amazfit hosted its Model Day Gross sales in September and launched the premium Zepp Z mannequin within the Indian market. The GTS 2 Mini was its hottest mannequin throughout the quarter. Samsung grew 153 per cent QoQ and 40 per cent YoY in Q3. It launched the Galaxy Watch 4 collection with Put on OS within the quarter.

Apple had an excellent quarter with 289 per cent QoQ development. Its main contribution got here from the SE collection launched final yr. The Sequence 3’s contribution additionally remained excessive. It led the market within the Rs. 20,000 and above worth band.

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