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New Delhi:
Diwali is right here and so is hope for a greater enterprise for the automotive OEMs.Usually, the festive season gross sales account for about 40% of the annual automobile gross sales. However this 12 months the unprecedented provide chain disruptions, gasoline worth hikes, enhance in enter prices and consequent automobile worth rise, and the financial slowdown after the COVID second wave marred the September and October gross sales.
Shopper demand has been constructive throughout the segments, two-wheeler wholesales have improved month-on-month, industrial automobile gross sales are witnessing a gradual restoration.
Nonetheless, as anticipated, passenger automobile dispatches to sellers have been affected as a result of the availability didn’t equal or surpass the patron demand. Most automobile fashions stay within the ready record and regardless that wholesales for some automakers have been higher than September 2021, they remained within the pink on a year-on-year foundation for the market leaders.
The next is a segment-wise report of auto gross sales in October 2021.
Passenger automobiles
The highest two carmakers of the Indian auto trade reported a fall in home gross sales starting from 30%.
Market chief Maruti Suzuki India Restricted (MSIL)’s mini passenger automobiles Alto and S-Presso clocked 21,831 unit gross sales in October 2021, in comparison with 28,462 models in October 2020. Compact passenger automobiles together with Baleno, Celerio, Dzire Ignis, Swift, Tour S, and WagonR logged 48,690 models within the month underneath overview, in opposition to 95,067 models in October final 12 months.
Whereas the scarcity of digital parts continued to have an effect on the manufacturing of automobiles throughout the month, the corporate took all potential measures to minimise the influence. Accordingly, the corporate offered extra automobiles than the anticipated gross sales quantity initially of the month, the carmaker mentioned in a regulatory submitting.
MSIL offered 27,081 models of its UVs which embody Ertiga, Gypsy, S-Cross, Vitara Brezza, and XL6 as in opposition to 25,396 models in October 2020. Gross sales for the mid-size Ciaz phase stood at 1,069 models throughout the month underneath overview in comparison with 1,422 models within the corresponding month final 12 months.
On Saturday, Maruti Suzuki mentioned it expects an hostile influence on manufacturing at its two vegetation in Haryana and mum or dad Suzuki’s Gujarat plant in November owing to the availability constraints of digital parts due to the semiconductor scarcity.
The passenger automobile gross sales of Hyundai Motor India declined by 34.6% to 37,021 models in October 2021 in opposition to 56,605 models offered in the identical month final 12 months.
As an exception, auto main Tata Motors reported 44% gross sales progress in October 2021, retaining its third place. The carmaker mentioned it offered 32,339 models of ICE vehicles and 1,586 models of electrical vehicles throughout the month underneath overview.
Driving on new mannequin launches, different carmakers like Mahindra, Nissan and Skoda additionally managed to submit progress in gross sales, over the identical month final 12 months. This comes regardless of the availability chain challenges.
Mahindra offered 20,130 unit passenger automobiles in October 2021, the place the utility automobile phase accounted for 20,034 automobile gross sales.
In response to Veejay Nakra, chief govt officer, automotive division, M&M, “Demand for automobiles throughout our product portfolio stays strong. Now we have obtained an unprecedented response for XUV700 and as per our dedication we’ve got commenced deliveries of the petrol variant to clients. Exports stay robust with a 57% enhance. The availability chain points round semiconductor- associated components proceed to be dynamic as we give attention to managing the state of affairs within the quick time period.”
Hyundai’s sister concern Kia India mentioned it dispatched 10,488 models of Seltos, 5,443 models of Sonet, and 400 models of Carnival to sellers throughout October 2021.
Tae-Jin Park, MD and CEO, Kia India, mentioned, “The hostile provide chain state of affairs has been a possibility misplaced for us; nevertheless, our clients’ and distributors’ steady assist has enabled us to take care of a wholesome efficiency all year long. As we foresee the problem to proceed for the subsequent few months, we guarantee our clients to maintain optimising our manufacturing to the utmost stage and guarantee supply on the earliest.”
In response to MG Motor, whereas the worldwide chip scarcity has hampered manufacturing leading to decrease gross sales, the problem to make sure well timed deliveries is more likely to persist by way of November and December and it expects this to get higher in Q1 subsequent 12 months.
V Wiseline Sigamani, affiliate common supervisor (AGM) (Gross sales and Strategic Advertising and marketing), TKM, mentioned, “Demand available in the market has been strong in the previous couple of months and this may be attributed to numerous elements in addition to pent up demand. Buyer orders too have been on a continuing rise, restoring normalcy in demand tendencies when in comparison with pre-Covid instances.”
Honda Automobiles India senior vice-President and Director (Advertising and marketing and Gross sales) Rajesh Goel, mentioned, “By way of demand, the festive shopping for saved tempo with final 12 months and continues to point out good momentum. Our manufacturing unit despatches throughout October 2021 elevated by 20% in comparison with September 2021, and we have been capable of wholesale our whole manufacturing unit inventory of the month,”
Two-wheelers
Two-wheelers remained in pink on a year-on-year foundation as gross sales have been down in double digits throughout the phase. Nonetheless, on a sequential foundation two wheeler OEMs reported an increase in dispatches in October this 12 months over the month of September, besides HMSI.
In response to the nation’s largest two-wheeler maker Hero MotoCorp, “Demand within the festive season has been build up as we transfer in the direction of Dhanteras and Diwali, and we anticipate wholesome retail over the approaching weeks.”
With the economic system regularly opening up with a number of different constructive indicators, corresponding to encouraging farm exercise and surge in desire for private mobility, a swift revival in gross sales is predicted within the coming months, the corporate mentioned.
Yadvinder Singh Guleria, director, gross sales and advertising and marketing, Honda Motorbike & Scooter India (HMSI), mentioned, “With the a lot awaited competition season in progress, we’re witnessing a gradual rise in engagement registering extra enquiries from potential clients with every passing day. The 2Ds (Dhanteras & Diwali) are simply across the nook and we anticipate this auspicious interval to amplify the positivity when it comes to conversions.”
TVS Motor mentioned it offered 1,72,361 bikes in October as in opposition to 1,73,263 models in similar month a 12 months in the past. Scooter gross sales have been at 1,13,124 models final month, down from 1,27,138 models offered in October 2020. The corporate expects the retails to enhance considerably within the coming months
Devashish Handa, vice chairman, Suzuki Bikes mentioned, “As we enter the festive season in India, the excellent news is that demand is again available in the market. Nonetheless, there are challenges just like the longer than anticipated provide chain disruption and constant rise in enter value. We’re hopeful that the state of affairs will enhance quickly and we will have the ability to totally cater to the demand,” he added.
Business automobiles
Business automobile (CV) gross sales in October 2021 have been within the inexperienced, aside from Mahindra & Mahindra which posted a 21% decline in year-on-year gross sales.
Phase chief Tata Motors offered 7,644 models of M&HCVs, 5,599 models of I&LCV, 958 models of passenger carriers, and 17,025 models of SCV cargo and pickups.
Hinduja Group flagship Ashok Leyland’s home gross sales of medium and heavy industrial automobiles have been at 5,254 models as in opposition to 3,881 models in October 2020, a progress of 35%. Nonetheless, gross sales of sunshine industrial automobiles within the home market have been down 4% at 4,789 models final month as in opposition to 5,004 models in October 2020.
Tractors
Hemant Sikka, president, farm tools sector, Mahindra & Mahindra, mentioned, “With speedy Covid vaccination drive exceeding 100 crore doses within the nation, the economic system has began gaining momentum, whereas rural financial exercise continues to be resilient. The monsoon, although regular, has ended with heavy rainfall in September and October. This has resulted in delayed harvesting of Kharif crop, whereas resulting in larger reservoir ranges and moisture content material for Rabi crop.”
“Expectation of a superb Kharif harvest, coupled with good preparations for Rabi crop and the upcoming festivities, will increase constructive sentiments and drive demand within the coming months. Within the exports market, we’ve got offered 1597 tractors with a progress of 65% over final 12 months,” he mentioned.
Farm equipment and building tools main Escorts famous that competition interval of Navratri and Dussehra witnessed good footfalls and delayed sowing and harvesting cycle of the present Rabi crop augurs nicely for festive retails for trade throughout November too, coupled with total constructive rural sentiments on account of excellent rainfall, anticipated good yield and crop manufacturing, larger crop MSPs and higher retail finance availability.
Nonetheless, it famous that inflation continues unabated and is placing a strain on the corporate’s margins.
(It is a creating story. We’ll maintain updating as OEMs launch their gross sales information).
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“I imagine we’ve got handed the underside a part of the curve so far as provide is anxious. The state of affairs so far as the semiconductor provide is anxious continues to be very dynamic and whereas there appears to have been a superb enchancment previously few weeks, we must wait and watch very rigorously as a result of the state of affairs is kind of dynamic.”
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