The bumpy road to India’s electric car revolution

India’s automotive consumers are fussy – aspirational however cautious with spending. It is why Maruti, India’s greatest automotive maker, has made no transfer to launch an electrical automotive, saying the costs are nonetheless too excessive. It is also why international manufacturers have struggled to crack the market, and have even shut store. Ford introduced final month that it will cease making vehicles in India, even because it invested $11bn in electrical automobiles within the US.