Global smartphone shipments down 6% in Q3 2021: Report

World smartphone shipments fell 6 per cent in Q3 2021, based on preliminary estimates by Canalys.

As per the report, the decline in international smartphone shipments was because of element shortages. Shipments fell as distributors struggled to fulfill demand for units owing to element shortages.

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“The chipset famine has actually arrived. The smartphone business is striving to maximise manufacturing of units as finest it will possibly. On the provision aspect, chipset producers are rising costs to disincentivise over-ordering in an try to shut the hole between demand and provide. However regardless of this, shortages won’t ease till properly into 2022. Because of this, in addition to excessive prices of worldwide freight, smartphone manufacturers have reluctantly pushed up system retail pricing,” stated Ben Stanton, Principal Analyst, Canalys.

“On the native degree, smartphone distributors are additionally having to implement last-minute modifications in system specification and order portions. It’s important for them to do that and maximise quantity capability however sadly it does result in confusion and inefficiency when speaking with retail and distributor channels,” he added.

Impending gross sales holidays

As per Stanton, many channels are nervous heading into essential gross sales holidays, comparable to Singles’ Day in China and Black Friday within the West.

“Channel inventories of smartphones are already working low, and as extra prospects begin to anticipate these gross sales cycles, the approaching wave of demand will probably be not possible to fulfil. Prospects ought to count on smartphone discounting this 12 months to be much less aggressive. However to keep away from buyer disappointment, smartphone manufacturers that are constrained on margin ought to look to bundle different units, comparable to wearables and IoT, to create good incentives for purchasers,” Stanton stated.

As for the highest distributors, Samsung topped the record holding a 23 per cent market share in Q3 2021, as per preliminary estimates. It was adopted by Apple which regained the second spot with a 15 per cent share because of robust early demand for iPhone 13. Xiaomi stood third with a 14 per cent whereas Vivo and Oppo accomplished the highest 5 with 10 per cent share every.