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The marketing campaign has been conceptualised by Ogilvy India
Direct-to-home (DTH) operator Tata Sky has launched its new Maharashtra- centered marketing campaign that includes actor Nana Patekar. Conceptualised by Ogilvy India, the marketing campaign highlights the advantages of a Tata Sky connection, its reasonably priced packs, the cellular app for watching stay TV channels. The marketing campaign makes use of the Maharashtrian phrase ‘Ugich Kashaala’ in a witty approach.
“With our new Maharashtra centered marketing campaign, we not solely spotlight the distinct advantages of Tata Sky but in addition play on one of the vital in style regional catch phrases i.e., Ugich Kashaala, to speak that as an alternative of needlessly suspending the choice, it’s time so that you can get a Tata Sky connection,” Anurag Kumar, chief communications officer, Tata Sky, mentioned.
The movie of the marketing campaign is ready in a middle-class housing society. Nana Patekar is seen speaking to himself about the advantages of his new Tata Sky connection in reply to folks’s query of ‘Tata Sky Ugich Kashaala.’ Patekar explains affordability of the Amcha Pack though it incorporates channels throughout genres.
Moreover, he talks concerning the ease of including and eradicating channels to accommodate content material necessities of all relations when required. He additionally emphasises on the comfort of concurrently watching stay TV on the cellular app together with tv, placing an finish to the standard battle over the TV’s distant management in Indian households.
“This marketing campaign is a superb demonstration of how a culturally rooted concept may be created to unravel a enterprise drawback. We obtained Nana Patekar because the society’s favorite ‘Anna’ for admonishing folks in his trademark type for asking Ugach Kashala Tata Sky?” Sukesh Nayak, chief artistic officer, Ogilvy India, mentioned.
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