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The whole financial value of the artistic actions concerned in Durga Puja pageant is about ₹32,377 crore and the pageant contributes 2.58% of West Bengal’s GDP, reveals a examine carried out by the British Council.
The primary of its variety detailed examine of various features of the Durga Puja pageant commissioned by the West Bengal Authorities’s tourism division appears to be like at ten artistic industries associated to the pujas resembling set up, idol making, lighting and illumination, retail, sponsorship, commercial and meals and drinks. The challenge was executed between September 2019 and January 2020, with fieldwork accomplished in an intense three-week interval across the time of the pageant, and the report not too long ago launched.
The report ‘Mapping the Inventive Economic system round Durga Puja 2019’ factors out that the financial worth of the artwork and ornament phase was ₹860 crore and Kolkata accounted for 15% share of the pandal-making trade in West Bengal.
With regard to idol-making the artistic economic system was estimated to be about ₹260 to ₹280 crore, the place Kolkata alone accounted for about ₹120 crore. 40% of idol-making studios in Kumartuli, the standard potters’ locality in northern Kolkata, are older than 60 years, the report identified.
Retail sector
The very best contribution to the artistic economic system was the retail sector, which contributed to ₹27,364 crore, registering a 100% spike in gross sales through the festive season when reductions and gives are given. Different sectors like literature and publishing contributed about ₹260-270 crore whereas the movie and leisure sector contributed ₹53.2 crore.
One other sector that made a major contribution is the meals and beverage sector, which contributed a whopping ₹2,854 crore. Client spends on this sector through the festive month is believed to be 30% increased than that of the earlier month.
“The analysis report appears to be like at 10 artistic industries that drive Durga Puja, presumably the world’s largest public arts pageant. This advanced analysis is, so far as we all know, the primary of its variety in India executed on this scale and combines each quantitative and qualitative analyses of the open entry ecosystem that feeds the pageant economic system,” Barbara Wickham, Director of the British Council in India stated within the report.
Debanjan Chakrabarti, Director East and Northeast India, British Council, advised The Hindu stated the methodology used is just not solely clear but in addition replicable for research on festivals in different components of India.
The report additionally identified a 120 % spike within the variety of bus passengers through the pageant and 11% spike in air and rail visitors.
Livelihood generator
Nandini Chakravorty, Principal Secretary, Tourism, Authorities of West Bengal stated that the livelihood technology primarily based on only one pageant in a yr is noteworthy. “Households throughout generations have been concerned around the yr in idol-making, lighting and illumination, crafts and designs for Durga Puja. The pageant is the only real supply of earnings throughout the yr for a lot of households,” Ms. Chakravorty added.
Whereas the report displays pre-COVID figures, specialists stated that it offers a baseline of the artistic economic system within the pre-pandemic state of affairs and if research are executed utilizing the identical methodology, the influence of the pandemic and the post-pandemic state of affairs may very well be understood higher.
Durga Puja in West Bengal is a cultural extravaganza unmatched within the scale at which it’s organised. There are about 36,000 registered group Durga Pujas in West Bengal and a pair of,500 group Pujas in Kolkata.
Mr. Chakrabarti stated that the British Council in partnership with FICCI and The Artwork X Firm has additionally launched ‘Taking the Temperature survey” to trace the influence of COVID-19 on India’s artistic economic system within the space of arts and tradition.
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