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Dana Robust, Sky Group CEO on the launch of Sky Glass, the brand new streaming TV with Sky inside.
Joe Maher | Getty Pictures Leisure | Getty Pictures
LONDON — Comcast’s European pay TV providing Sky has launched a wise tv known as Sky Glass.
The product will permit clients to stream Sky TV and different content material over the web with out the necessity for the Sky Q set-top field or a satellite tv for pc dish, Sky stated.
It is the most important {hardware} announcement that Sky, which competes with Netflix and Amazon on content material, has made because it was acquired by Philadelphia-based Comcast in 2018 for $39 billion.
The TV, introduced at an occasion in London on Thursday, might be out there within the U.Ok. from Oct. 18 earlier than launching in different European markets subsequent 12 months.
“Sky Glass is the streaming TV with Sky inside, offering the entire integration of {hardware}, software program and content material,” stated Dana Robust, group chief govt of Sky, in an announcement.
The TV, which comes after the launch of Apple TV and the Amazon Hearth dongle, is available in 5 colours and three sizes: small 43 inches, medium 55 inches and huge 65 inches.
The smallest choice might be priced from £13 ($17.70) monthly within the U.Ok., whereas the medium choice might be an extra £4 a month and the most important might be an additional £8. They will also be purchased outright for £649, £849 and £1,049, respectively.
One caveat is that clients should additionally pay an extra £26 a month at the very least for entry to Sky’s content material by means of the tv.
Compatibility
Different providers reminiscent of Netflix, Disney+, BBC iPlayer, Peloton and Spotify will also be accessed by means of the TV, Sky stated.
Sky Glass, which may be turned on by saying “Whats up Sky,” has a 4K Extremely HD display screen that reveals over 1 billion colours, the corporate stated.
Comcast CEO Brian Roberts stated in an interview with Sky Information that aired Thursday that it is an “offensive” transfer, versus a defensive one.
Sky Glass is “all of the know-how that Comcast and Sky have been engaged on for over a decade,” Roberts stated.
He added: “All of the wires are gone. All of the containers are gone. You’ll be able to discuss to it. It tells you what you need to see. It reveals it to you straight away. You’ll be able to change from music to train to tv to information.”
Sky Glass digicam
A brand new 4K good digicam might be launched for Sky Glass in 2022 that helps chat, gaming and exercises, Sky stated.
Paolo Pescatore, a know-how, media and telecoms analyst at PP Foresight, informed CNBC that the “finish of the TV set-top field is lastly right here.”
He stated the prospect of getting the premium Sky expertise with out a satellite tv for pc dish will make the service “far stickier” for households.
It additionally opens new income alternatives with increased margins for Sky, Pescatore stated, including that there is a possibility for Sky to introduce “twin and triple play bundles” that embrace quick fiber and gigabit connectivity.
“It is onerous for rivals to compete head on given Sky’s dominance in TV and place as an aggregator of key streaming providers,” Pescatore stated.
Some shoppers have been delay shopping for TVs with an excessive amount of software program constructed into them lately because the {hardware} can wrestle to maintain up with software program updates that demand extra processing energy.
Sky stated Sky Glass has been constructed in order that it may be syndicated and deployed by different telecom and subscription TV operators.
The Foxtel Group, an Australian subscription TV agency, would be the first syndication accomplice, it added.
Disclosure: Comcast owns CNBC’s mum or dad NBCUniversal and Sky.
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